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November 30, 2022

Relax Gaming and Air Dice Inks Deal for a New Powered by Partnership

Relax Gaming, one of the leading iGaming aggregators and game providers, has signed a Powered By Relax partnership with game developer Air Dice. 

Powered By is a unique service that offers game servers, distribution networks, and a high speed-to-market, allowing providers to focus more on creating games while Relax takes care of technical difficulties and such. Some of these providers include prestigious brands such as NoLimit City, Big Time Gaming, Push Gaming, Hacksaw Gaming, and now, Air Dice. 

Air Dice is an experienced, privately-owned Finnish iGaming content provider founded in 2002. It focuses on slots and strategy-influenced money games and has industry giants such as Ladbrokes and Unibet among its customer base.  It’s a truly unique game developer that produces casino games that we’ve never seen the likes of. The company is regulated by both the UK Gambling Commission and the Belgium Gaming Commission and is ISO 27001:2017 certified. 

This is a great opportunity for Air Dice, as its titles, such as Grimalkin, Light in the Dark, and Hero of Dragonland, will be available for a much larger audience. 

Shelley Hannah, Director of Casino Products at Relax Gaming, said: “Having shown such high levels of ingenuity in its approach to iGaming, we’re delighted to welcome Air Dice as a Powered By Relax partner. Intuitive new products like this are exactly what we look out for as we strive to ensure our operator partners stand out from the crowd. The deal will enable Air Dice to reach even greater distribution as they continue to innovate on different game formats, and we’re looking forward to showing just how far Powered By can take them.”
A screenshot of Air Dice’s homepage stating that they are a leading developer of money games.
Erkki Nikunen, Partner & CBDO of Air Dice, said: “Entering a partnership with Relax, marks a very important moment for Air Dice. This will allow us to distribute our content quicker and to access tier-one operators through ready integrations. We’re looking forward to getting our new games like Hero of Dragonland, Goddess of Justice and Fruit Shifter to several new markets with Relax and accelerate our growth.”
A screenshot of Relax Gaming’s homepage listing some of the services and solutions they provide.

Despite being an “old” company, Air Dice has not yet managed to truly make a name for itself in the mainstream market. But as Shelley Hannah mentioned, it’s going to be very interesting to see how far Air Dice can go with a giant like Relax backing them. The iGaming industry is filled with newcomers who fail because they struggle to be innovative, but Air Dice brings something completely new to the table. Although the provider offers traditional slot games, it’s the “money” games that pique our interest. It’s sort of a mix between slots and scratch cards, but you’d be better off checking them out yourself at their website!

Since its launch in 2010, Relax has quickly become one of the leading actors in the iGaming industry. Besides its blockbuster slot games, the studio provides various services, helping new and old companies grow. Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards and Casino / Slot Developer of the Year at the SBC Awards. Relax Gaming offers a catalog of over 4.000 casino games made both by Relax itself and its partners.