GiG Extends Comply Partnership With European Operator Novibet

The Malta-based platform provider Gaming Innovation Group has signed an extended partnership for its automated affiliate marketing compliance and screening-tool GiG Comply with the casino and sports betting company Novibet.

Jonas Warrer, CMO at GiG, said: "It's always a proud moment when one of our partners decides to continue to place trust in GiG Comply. Extending the partnership shows that our marketing compliance tool reflects Novibet's commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance."

GiG Comply enables Novibet, and other operators, to scan web pages for content and regulatory requirements in multiple jurisdictions at once. The marketing compliance and screening tool analyses authentic snapshots from affiliates' campaigns, making it easy for the operators to see what promotional content is used in their brands' names.

George Gerakanakis, International Affiliate Manager at Novibet, said: "Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet. We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in."

GiG Comply is a very flexible tool, allowing each casino and betting operator to set up their own criteria and checklist parameter to cover market-specific requirements. The tool helps Novibet to stay alert and in control by ensuring that affiliates share the brand values and responsible gaming requirements.

You can find much more exciting information about GiG in this review from Aboutslots.

More about Novibet

Novibet runs an extensive online casino and betting site in several European countries, with offices in Athens and Malta. The company has about 500 employees and was founded in 2010.

Novibet's expanding customer base doesn't have to worry about security since the site is licensed and regulated by HGC, MGA, ADM, and the Irish Revenue Commissioners. You can find the world's best online casino providers in Novibet's massive catalog, offering over 5000 games such as slots, live casino, scratch cards, bingo, and much more. 

All content is, of course, available both on mobile phones and desktop computers. Players find excellent service and an extensive odds selection on the company's proprietary platform – offering unlimited betting opportunities.