Softswiss has signed a distribution deal with new game developer Popiplay, thus expanding its portfolio of games. This solidifies Softswiss’ aggregation platform as a leading premium casino content hub. Furthermore, it allows Popiplay to showcase its games to a much broader audience and gives the young studio a significant boost.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, notes the following: “We hope that this collaboration will bring outstanding results for both teams. Even though Popiplay is new to the market, the team develops and revamps its games with great enthusiasm. SOFTSWISS Game Aggregator’s clients will certainly enjoy our new partner’s offering.”
Nikola Teofilovic, Co-Founder and COB of Popiplay, comments on the integration: “We are glad to announce the partnership between Popiplay and SOFTSWISS! The integration with the Game Aggregator allows us to show the amazing potential of our brand, explore new business opportunities, and build strong and trustworthy connections with players and industry partners. I am certain that the winning combination of SOFTSWISS’ powerful presence on the iGaming market and Popiplay’s innovative and engaging casino products will lead to a successful and long-lasting business relationship.”
Softswiss’ game aggregator hosts 180+ studios and 13.000+ games. This is easily added to any gambling website via a single API integration and has made Softswiss widely recognized as a leading brand in the iGaming industry.
Popiplay is a Swedish iGaming content provider established in 2022 that operates under a Curacao license. Although new, the studio is led by experienced veterans of the industry. Its slots are streamer-focused and high roller-friendly, using features such as Free Spins, Cascading Reels, and Bonus Buys. Popiplay accepts crypto and fiat currencies and offers variable RTP values to its casino partners.
Softswiss is a versatile iGaming company offering plenty of services, such as Aggregation, Sportsbook platforms, and Casino platforms. The company was founded in 2008 and has since grown vastly. In January 2021, Softswiss had approximately 800 employees, making it one of the biggest businesses within the iGaming industry.
In 2022, Softswiss was named ‘Best Online Casino Provider in the Nordics’ at the BSG awards, an accolade that made Andrey Starovoitov, COO at Softswiss, extra happy: “Being claimed as the best online casino software provider is an especially significant achievement for the whole team because the Online Casino Platform was the first iGaming product introduced by SOFTSWISS.”
Its casino platform, however, is not the only service Softswiss is known for. The Softswiss Game Aggregator is one of the leading aggregation services within iGaming. With over 180 game providers and over 13.000 games, it brings in over €7 billion in average total bets monthly.
An aggregator acts as a middleman, connecting casino operators with content providers, payment systems, solutions, etc. Instead of operators having to negotiate and partner with every single provider individually, they can access games via an aggregator platform and have everything in one place. This saves a lot of time for all parties involved, letting providers put their effort into making great games and allowing operators to focus on providing a good experience for their customers. This type of service is crucial for many new, smaller providers, as it would take too much time to create a big reach on their own.