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January 25, 2022

ORYX Gaming now available in the United Kingdom

ORYX Gaming, part of the Bragg Gaming Group company, has exèanded its presence in the United Kingdom and its igaming market, thanks to its new partnership with Novibet. 

From now on, exclusive titles from GAMOMAT and Peter & Sons, together with games produced by ORYX’s in-house developers, will be available to all UK customers at Novibet. Egyptian Magic, the debut title of the newest studio, Atomic Slot Lab, powered by Bragg, will also be available to local players.

The launch comes right after ORYX has received its UK license, last November, which enables the company to provide content to leading brands in one of the biggest igaming markets.

Let’s talk numbers! The total addressable market (TAM) for the online casino sector in the UK in 2022 is expected to be approximately US $5.9bn (£4.4bn) according to H2 Gambling Capital, which would make it the largest regulated iGaming market in the world.

The new partnership between Novibet and ORYX also means that the bran will launch its content in Greece. Within the country, in fact, the operator has one of the leading positions in the market. Furthermore, new markets will be approached in the coming years.

Chris Looney, Chief Commercial Officer at Bragg, said: “We are very excited to introduce our content to a new audience in the UK, a market where we have big ambitions and that offers great potential and growth opportunities. Our partnership with Novibet is going from strength to strength and we are excited to bolster our collaboration in 2022 by launching in additional markets.”
Yannis Xirotyris, Chief Commercial Officer at Novibet, said: “We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer. In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”

More about ORYX Gaming

Oryx Gaming offers a comprehensive software solution. As it is a multi-system solution, players can enjoy their favorite games in their native language and with their own currency. The Oryx platform gives players access to third-party content and an infinite variety of third-party games when a casino decides to go beyond Oryx games.

Oryx Gaming currently offers many games for the online casino, including slots. The graphics and sounds of all these games are simply amazing, making Oryx one of the leading game developers for aesthetic qualities. But the math models behind some of these games are just brilliant. The video slots have unique and original themes, as well as features and bonus rounds that you’ll appreciate. 

Card games include baccarat, multi-hand and single-hand blackjack. Their table games include European, French and American Roulette, as well as Casino Hold'Em. Video Poker currently comes in four variants with Jacks or Better offering a 9/6 pay table. The video poker games can be played with 1, 4, 10 or 25 hands per game round. One will also find classic keno and a bingo fixed odds game.