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September 24, 2021

Olly Murs is the new brand ambassador for Heart Bingo!

The singer and songwriter, Olly Murs, has been chosen as the new brand ambassador for Heart Bingo. This is part of a brand relaunch that has been planned by BetVictor and Pragmatic Play. You’ve missed it? No problem! We’ve covered it right here.

Oliver Stanley Murs, known as Olly Murs, is a British singer-songwriter and television personality.

He began his musical career in 2009 by participating in the sixth edition of the talent show The X Factor UK, releasing his first single in August 2010, with which he achieved great success, reaching the top of the United Kingdom sales chart, and in 2011 he released his second album, In Case You Didn't Know. 

During his career, he has sold over 15 million copies of singles and albums, with six studio albums in the British Top 10 and 4 singles at number one, received six BRIT Award nominations and one MTV Europe Music Awards. 

Since 2017 he has been a judge and coach on The Voice UK television program and on 15 December 2018, he hosted the Happy Hours with Olly Murs program.

The multi-talented man will be the new face of Heart Bingo and will represent the brand on billboards, online ads, radio ads, and with shared posts to his 4.1M Facebook and 3.6M Instagram followers.

Olly Murs commented: “I’m delighted to be working with Heart Bingo. I have very fond memories of taking my nanna to Bingo in my early twenties and always admired the joy & community spirit around it. I’m looking forward to meeting the ‘Hearties’ and turning up the feel-good at the official home of feel-good bingo.”

With this partnership, Olly Murs will also be creating video content and messages for the players at Heart Bingo, together with competitions to win tickets for his shows, meet and greets, and a slot game and bingo room inspired to him.

Turlough Lally, Director of eGaming at Heart Bingo said of the partnership, “We are thrilled to have Olly Murs on board. He’s the perfect fit, and really turns up the feel good for Heart Bingo. We can’t wait for him to meet, and get to know our Heart Bingo Community”

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