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October 5, 2018

NetEnt Partners With ATG For The New Swedish Regulated Market

NetEnt, one of the leading provider of casino games, entered into an agreement to supply its online casino games to Sweden’s main horse racing operator ATG, as the new Swedish gambling law will take effect on January 1st, 2019.  

ATG will be one of largest gaming operators on the new Swedish regulated market. ATG is owned by the Swedish Trotting Association and the Swedish Jockey Club.

The Swedish parliament approved the re-regulation of Sweden’s gambling market on June 7th, 2018. The new legislation starts on January 1st, 2019, and NetEnt wants to be ready to operate together with its partners from the beginning of market opening. The expansion in regulated markets is a growth strategy of NetEnt’s , and after a qualification process, NetEnt has been selected as an online casino supplier for ATG.

Mikael Bäcke, Chief Product and Business Development Officer at ATG says:

”Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers. We are pleased that NetEnt will play an important role in achieving this ambition,”

Henrik Fagerlund, MD NetEnt Malta Ltd. and CPO of NetEnt says:

“I am very proud that we are partnering up with ATG for the new Swedish regulated market. ATG has a very strong brand in Sweden, and with our experience in online casino and regulated markets I am confident that we can support ATG in their ambitions to grow outside of horse racing.”

The commercial launch of NetEnt’s online games with ATG is expected in the beginning of 2019.