Light & Wonder Partners with Flows for New Jackpot Feature

Light & Wonder has signed a deal with the prominent and innovative company Flows that delivers groundbreaking technology that Light & Wonder can now use in their new marketing jackpot feature and will be available for their entire global operator network when launching.

Flows is a plug-in no-code platform supporting businesses in accelerating development and fast-tracking integrations in a single interface and workflow automation tool. Flow's platform will allow Light & Wonders's new jackpot feature to expedite the delivery of key components and applications, easily arrange multifaced data points from varied systems, optimize the feature, and minimize development time and operational expenses. 

Dylan Slaney, CEO iGaming at Light & Wonder, said:  

"Flows' avant-garde platform has enabled us to create and launch marketing jackpots at speed and with ease, allowing us to offer a solution to our operators which is both efficient and versatile. This is just scratching the surface of the possibilities now available to us through this agreement and I'm excited to work with Flows on many more great initiatives across our business."

The launch of Light & Wonder's new marketing jackpot feature is just around the corner, as it will be launched at G2E Las Vegas 2023. This partnership between both innovative companies highlights the mutual commitment to new thinking, acceleration, and efficiency. 

James King, CEO of Flows said: 

"Working with a global leader like Light & Wonder is a testament to the transformative power of Flows. Our shared vision for innovation and excellence will pave the way for unprecedented advancements in the iGaming industry. This relationship stands as a beacon of transformative potential when pioneering technology and visionary teams converge, promising a future where the boundaries of digital creation are continually expanded and the essence of innovation is ubiquitously democratised. I'm very much looking forward to seeing our efforts live on the Light & Wonder stand at G2E next week and then what more we can do together in the near future."

About Light & Wonder

Light & Wonder, formerly Scientific Games, is an American company providing gambling products and services. The company was founded in 1973 and is headquartered in Las Vegas, Nevada. This is a highly experienced gaming company with several decades under its belt. First, it started with land-based casino games and is now also focused on providing online entertainment in video slots and several table games such as Roulette and Blackjack. Light & Wonder has acquired several developers, including Barcrest, Bally Technologies, WMS Industry, and NYX Gaming Group. Amongst some of the top games available on the market, there is Dynamite Frenzy, Wild Outlaws, and Torque.

About Flows

Flows launched in 2021 and is an iGaming integration and automation platform. This platform allows users to orchestrate all their data in one interface, reduce operational and development costs, and supercharge their delivery and time to market. Flows work by securely integrating any data source, allowing companies to quickly build features and applications without code.