Carlo Cooke, Commercial Director at FunFair Games, said: “Taking our content live with William Hill, an operator that needs no introduction, is a landmark achievement for FunFair Games and is testament to the appeal of our pioneering products that bring something new to the market.”
FunFair Games’ entire catalog is now available to British casino players. So far, the company has released seven multiplayer crash games. Astroboomers to the Moon takes the players on a spaceship where the objective is to get out before it crashes, and Five Ball Fiesta is a Mexican-themed pinball game where players bet on which balls are going to hit the bonuses.
“We are thrilled to kick off this partnership with William Hill and to introduce our titles to their large customer base. We have ambitious growth plans, and this is a fantastic step forward in that journey,” said Carlo Cooke.
Up to 25 players can participate in most games, and William Hill believes there’s a need for social online gambling titles.
Sarah Patrick, Global Gaming Content Manager at William Hill, said: “We are seeing an increased demand for non-traditional content, and FunFair Games has been at the forefront of this trend, introducing several engaging, social and entertaining crash and multiplayer titles.”
William Hill is one of the world’s leading online betting and gaming companies, with over 1,400 betting shops and online brands such as Mr Green. It’s one of the first companies to introduce FunFair Games’ full catalog in the UK, and the collaboration marks a significant milestone for the studio.
SlotMatrix has facilitated the distribution of the games.
FunFair Games is founded by people with long experience in building innovative multiplayer and crypto games. The company’s philosophy is that millennials and people from generation Z, who are born in the digital era, want more social gambling options than a traditional casino slot offers.
The company released three slots in 2021 but is now focusing on something else. Instead of making passive single-player games, FunFair Games focuses on interactive games for multiple players. The idea is to build a sense of community and let the players decide what to bet on.
A perfect game, according to FunFair Games, is engaging but straightforward, letting the players be active. One example is Astroboomers to the Moon, where the Earth is under siege, and you have to escape to the moon. The players can put up to 3 bets and jump aboard a spaceship, but they need to eject before it crashes. Up to 25 people can play the game simultaneously, fighting for the max win of 2500X the bet.
Another game is the Wheel of Steal, where up to 15 players can bet on a modernized fortune wheel, looking like a bank vault. Opening the vault and finding the thief inside it can pay up to 100X the bet.
FunFair Games is convinced that social gaming is the future of online gambling. We’re curiously looking forward to new titles from this innovative game developer.