Bragg Gaming Group Inks Global Distribution Agreement with 888 Holdings

Bragg anticipates content launch across prominent brands such as William Hill (UK), Mr Green (Italy and Nordics), and 888casino (Italy).

Bragg Gaming Group is delighted to share the news of a fresh global distribution agreement with 888 Holdings, a prominent player in the betting and gaming industry. 888 Holdings is renowned worldwide and owns various well-established brands such as William Hill, 888, Mr Green, and SI Sportsbook. This collaboration marks a significant milestone for both companies, opening up exciting opportunities for their customers and expanding their reach in the global market.

The latest agreement represents a significant enhancement of the companies' current partnership. With this new arrangement, Bragg's exclusive content is set to be introduced to various key markets. William Hill in the UK, Mr Green in Italy, Sweden, and Denmark, as well as 888casino in Italy, will all witness the debut of Bragg's content for the first time. This development comes after successful launches with the operator in the UK, Spain, and Ontario throughout the previous year. The strengthened collaboration promises to bring exciting gaming experiences to players across these regions, reinforcing the brands' presence and offering a diverse range of entertainment options.

Ofir Gal-Mor, Group Head of Content, shared his thoughts on the partnership:“Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality. We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.”

Through this collaboration, the distribution of Bragg's proprietary and exclusive content is significantly bolstered, reaching various regulated markets. Players in these markets will now have access to a diverse selection of exclusive and popular titles from Bragg Studios' brands, including Atomic Slot Lab and Indigo Magic, as well as from its Powered by Bragg partners. This expanded offering promises to provide an enriched gaming experience to a broader audience, showcasing the creativity and innovation of Bragg's gaming portfolio.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, conveyed her excitement regarding the partnership:“We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry. Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base. This includes key brands in the UK, Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.

“This agreement is a testament to our commitment to expand Bragg’s footprint in key markets and solidify our position as a leading content provider.”

About Bragg Gaming Group

With their presence in Toronto, Las Vegas, Reno, London, Ljubljana, Malta, and Chennai, Bragg Gaming Group caters to both online and land-based gaming operators, offering them a winning combination of proven content, unparalleled technology, and expertly managed services. Their comprehensive solution caters to online and omni-channel casino, sportsbook, and lottery brands, providing a robust and reliable platform for their success.