Betby and Groove close the year with a new partnership!

The sports betting provider Betby, unique in its genre, has become the latest addition to Groove, with an angreement that only shows the eagerness of both companies to work together in multiple projects.

With this addition, the amount of betting options available on Groove will increase, and its operators will be able to expand their offering with new, wonderful bets.

This is only the latest agreement for Groove, which marks a successful 2021 for the fast-growing platform. The aggregator has enjoyed enviable success, and works through world-class content provision.

CEO at Betby Leonid Pertsovskiy said: “To extend our international reach by the end of 2022 we need partners like Groove, who have an established international network and presence. Our goal in the sports betting industry is constant innovation and the flexibility to respond to operator needs, so having access to a cluster of over 70 operators with Groove takes us a step closer towards our goal.”

Yahale Meltzer, COO at Groove said: “We’re excited to be able to provide our operator cluster with this new sports betting technology developed by Betby, which will further help to enhance our relationships. The team at Groove take great pride in delivering the best service possible, so tying up with Betby will give us greater service scope than ever before on the sports betting front”.

Betby also provides thousands of sporting competitions to numerous markets every month. The company works with a technology-first approach, and has created a leading sportsbook solution which can be fully customized according to the clients’ needs, rather than standard products.

During 2021, Betsby has brought new products onto the market, and has therefore upped its games. Especially by introducing Betby.Games, a series which focuses on delivering even more functionality in the core business. Upcoming introductions include extra data feed integrations, more front-end layouts and various other specific functionalities to be announced shortly.

Groove’s platform, on the other hand, includes thousands of casino games, such as slots, casino games and live games. For example, you’ll find poker and many other table games to chose from. The operators can access these games through easy integrations to drive player engagement and revenue.

GrooveOn is an easy-to-use multifunctional back-office which powers performance. It has been created to increase value for online casinos: all the entertainment available in this platform is customizable, secure and stable.

Furthermore, Groove provides a complete set of solutions for multichannel B2B iGaming, inclusing online and mobile access through all devices. The company has also quickly built a powerful operator cluster around its technology, and it’s supported by a very strong technical team.

Groove is also the content provider of over 70 big industry names, and with this new addition, it’ll be able to gain even more attention in the global market.