Pariplay, a NeoGames S.A subsidiary, has inked a deal with Reloaded Gaming, making the Swedish game developer Pariplay’s latest Ignite partner.
Pariplay has been building momentum in North America lately, rapidly expanding its business in a market that’s slowly opening up. The USA is bound to be an extremely lucrative market for operators, but currently, only the following six states allow online gambling: Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia. iGaming actors are hoping for a domino effect to expose the entirety of the land of the free to online gambling. If and when that happens, Pariplay will have a head start over many of its competitors.
Reloaded Gaming will be able to create games through Pariplay’s turnkey development framework and have a fast and simple entrance into the U.S. market. The studio has a mobile-first approach and offers a nice mix of retro-style slots and modern themes and features. Exposure to the North American iGaming market will significantly boost Reloaded Gaming’s reach, simultaneously expanding Pariplay’s content offering.
Callum Harris, Director of Partnership at Pariplay, said: “As our presence in the United States continues to expand at a rapid rate, we are always on the lookout for games studios that can add a unique element to Pariplay’s Ignite® program offering. Reloaded Gaming’s wide-ranging slots catalogue contains every element that a player could wish for, from land-based classics to more modern feature-rich titles that have been proven to be successful in markets worldwide. It is fantastic to have signed Reloaded as an Ignite® partner on an exclusive basis and we look forward to entertaining players right across the US as we continue to grow together.”
Robert Skogh, CEO at Reloaded Gaming, added: “The Ignite® program provides us with a great opportunity to get our games in front of players across the United States, through Pariplay®’s partnerships with a host of leading operators. We are excited to see how our dedicated approach in delivering entertaining mobile-first slots content resonates with players across regulated states. I am certain this unique deal will help to accelerate our growth significantly.”
Pariplay is a subsidiary of Nasdaq-listed NeoGames S.A and one of the leading iGaming aggregators. The company was founded in 2010 and has since become an industry giant because of its innovative solutions and extensive reach. Pariplay is licensed in plenty of regulated markets, including Gibraltar, Malta, the UK, Romania, New Jersey, West Virginia, Michigan, Ontario, and Alberta.
The company takes pride in being “miles ahead of the competition”, and considering its expansion in North America, it’s hard to debate that. Pariplay has won plenty of prestigious awards, including Casino Product of the Year at the Global Gaming Awards 2022 and Innovation in RNG Casino Software at the EGR B2B Awards 2022.
An aggregator acts as a middleman, connecting casino operators with content providers, payment systems, solutions, etc. Instead of operators having to negotiate and partner with every single provider individually, they can access games via an aggregator platform and have everything in one place. This saves a lot of time for all parties involved, letting providers put their effort into making great games and allowing operators to focus on providing a good experience for their customers. This type of service is crucial for many new, smaller providers, as it would take too much time to create a big reach on their own.