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July 11, 2023

Novusbet, a Prominent Sportsbook and Platform Provider, Enters Partnership with Flows

Novusbet, a renowned sportsbook and platform provider, has entered into a valuable partnership agreement with Flows, an acclaimed no-code automation platform in the industry. 

Novusbet, a prominent sportsbook and PAM (Player Account Management) company based in Cyprus, has officially forged a partnership with Flows, a cutting-edge platform specializing in no-code integration and automation. This collaboration aims to empower Novusbet by leveraging Flows' innovative automation technology, enabling them to develop features and applications without the need for coding. Through this alliance, Novusbet anticipates a significant boost in innovation and streamlined processes facilitated by Flows' state-of-the-art automation platform. 

Novusbet is a key constituent of the Softquo group which encompasses renowned entities like Goldenrace,, and Spinmatic. Novusbet's unwavering dedication to innovation, delivering exceptional user experiences, and embracing cutting-edge technology has firmly positioned the company as a leading force within the industry. 

Simone Suppa, Head of Operations at Novusbet/, said: “With great enthusiasm, I announce our partnership with Flow’s remarkable no-code automation platform. This collaboration epitomises the trust and confidence we have placed in Flows, empowering our companies to effortlessly construct remarkable features and applications without the constraints of code. Leveraging Flow’s cutting-edge automation technology, we unlock a world of innovation and operational efficiency, saving precious time and resources. This partnership holds immense potential, and we eagerly anticipate witnessing how we will use it combined with Novusbet and platform to captivate our customers and gain a competitive edge in our industry.” 

Flows expedites the progress of iGaming enterprises by simplifying integrations and optimizing workflows using a unified interface and automation tool. This innovative no-code technology empowers suppliers to streamline operations and achieve significant time and cost savings. Acting as a seamless conduit between systems and technologies, Flows facilitates the smooth flow of data and automated processes, enabling sportsbook and casino suppliers to enhance efficiency, reduce manual labor, and eliminate data fragmentation. 

Domenico Mazzola, Director of Sales at Flows, said: “We are thrilled to announce our partnership with Novusbet, a leading sportsbook and platform provider. This collaboration showcases the trust and confidence Novusbet has placed in Flows’ no-code automation platform. It’s an exciting opportunity to empower Novusbet with the ability to build features and applications effortlessly without the need for code. By leveraging Flows’ innovative automation technology, Novusbet can drive innovation and enhance operational efficiency, resulting in significant time and cost savings. We are excited about the prospects of this partnership and look forward to seeing how Novusbet utilises our technology to engage its customers and drive a competitive edge within the industry.“ 

Flows introduces Flo, an innovative voice-activated platform that empowers its customers to effortlessly design customized digital products by harnessing the capabilities of voice, automation, and AI language models. Whether it's generating simple notifications or constructing intricate multi-game jackpots, Flo revolutionizes software solutions by delivering an unparalleled user experience that sets new standards in the industry. 

By incorporating Flows into their operations, Novusbet gains the remarkable ability to effortlessly develop novel features and automate personalized campaigns, promotions, and betting choices, all without the burden of intricate technical procedures. With Flows, Novusbet can enjoy the freedom to innovate and adapt to evolving trends without the need for extensive technical expertise or resources. This seamless integration empowers Novusbet to remain agile and responsive in a rapidly evolving industry.