Microgaming launches Prima, a new online poker client designed to deliver a premium poker experience to players from all over the world.

Built for the players, the new poker client by Microgaming features a streamlined interface with easy navigation to cash, tournament and casino games, which includes a blind cash game lobby and simplified rewards.

The client has been developed with a strong focus on enhancing the user experience and promoting responsible gaming with increased transparency. Prima poker client includes a history tool for players that displays the overall profit/loss from all games and can be filtered for time periods, giving players the ability to track their profit and progress.

Prima is using a cross-platform technologies and it has been designed in a modular fashion and powered from the same codebase that enables Microgaming to easily give new updates on all platforms at the same time. With the new technology, the latest features can be delivered to players and new markets faster than ever before, in addition to supporting new and upcoming devices.

Microgaming’s new poker client has UHD (Ultra High Definition) graphics, giving players a superb gameplay resolution which is fully optimized for viewing on all supported devices. This is a addition for a fun feature that players can enable, to turn their poker hands in a GIF and share them on social media.

The new poker software will be available to all customers by 31 July.

It is an exciting and pivotal time for the Microgaming Poker Network. The launch of Prima marks another move in our strategy to continue developing products centred around giving players the best poker experience with a more intuitive client, optimised for any device.
This is our biggest and most important poker release, and the culmination of a multi-year strategy to revitalise our product and leapfrog the competition. I’m proud of what the team has achieved and I’m so excited about what we are going to build together in the coming months.