Winlandia, the extensively renowned online casino label that has been providing entertainment to Finnish players for a decade, has undergone a rebranding to facilitate its operator's expansion into key regulated markets throughout Europe.
Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, said: “We are so excited to have rebranded to Winlandia and to take our amazing casino experience to more markets such as the UK, Sweden, Norway and Denmark in the first phase. In the second phase, we will enter Canada and New Zealand.”
“The team behind Winlandia is hugely passionate about online casinos and delivering the absolute best experience to our players.
“We believe the only way to truly stand out is to excel across all areas and let data lead the way, from brand to bonuses, games to payments and of course customer service. Localisation, personalisation and conversion rate optimisation are also a must for each market.
“We have a very experienced team behind Winlandia with +15 years in iGaming and we know exactly how to deliver this and so much more to players in each market.
“We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer.”
Throughout the last ten years, Finlandia Casino has emerged as the premier online casino choice for Finnish players, driven by its dedication to providing an exceptional Finnish customer experience. Boasting an extensive collection of slots, table games, and live dealer titles, alongside a diverse range of payment methods and captivating promotions and bonuses, it has solidified its position in the market.
The exceptional player experience garnered significant acclaim, leading players from various markets to join Finlandia. This growing demand played a pivotal role in the decision to rebrand and extend operations into new markets.
With the transition to Winlandia, players in markets like the UK, Sweden, Denmark, and Norway can now look forward to enjoying the same delightful and engaging experience.
Winlandia's strategy for differentiation involves customizing the player experience within each market, encompassing games, payment methods, bonuses, and customer service. This distinct approach is infused with a playful Nordic essence and the resilient Finnish Sisu spirit, setting it apart from competitors.
Presenting an extensive array of games tailored to each market, Winlandia is on the brink of exceeding 5,500 titles in its portfolio. These encompass offerings from leading developers as well as emerging providers that are establishing their reputation in the industry.
The choice to undergo a rebrand from Finlandia Casino stemmed not only from the aspiration to extend its international presence but also from the need to align with the dissolution of the gambling monopoly in Finland. This move is in tandem with the decision to permit other licensed operators to enter the market in the upcoming years.
The operator aims to be among the early applicants for a license in Finland as soon as the opportunity arises. Additionally, it envisions entering other Nordic markets like Norway, along with countries such as Canada and New Zealand, marking a shift toward becoming a genuinely global operator.