Pragmatic Play, a leading content provider for the igaming industry, has partnered with the well-known 32Red brand to bring its proprietary and third-party online slots offering across the UK market.

Today the world of online casinos is becoming increasingly popular with fans of virtual gambling. Therefore, there is a huge choice of platforms that offer this type of games on the web in just a few clicks.

Owned by the famous Kindred Group, 32red casino is one of the most popular British virtual casinos. Although it is primarily intended for an English audience, 32red casino has been able to broaden its public to appeal to a global market.

The operator's audience now has access to Pragmatic Play's already significant portfolio of igaming content, including popular slot titles The Hand of Midas, Book of Kingdoms and Book of Tut.

Pragmatic Play's latest agreement further expands the studio's presence in Europe, in the wake of a series of high-profile commercial deals with leading suppliers such as Betway, the Kindred Group and EGT Digital.

Bhotesh Maheshwari, Vice President of Commercial Strategy and Operations at Pragmatic Play, said: “32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand. Our portfolio offers partner operators a wide selection of cutting-edge games designed for players of all tastes and we can't wait to see where this relationship will take us."

Adam Newnham, Commercial Operations Manager at 32Red, said, “We are extremely excited to launch the engaging content of Pragmatic Play as we continue to expand our game offering on 32Red. We expect Pragmatic Play content to be enjoyed by our audiences and look forward to a successful collaboration."

Pragmatic Play currently produces up to five new slot titles per month, it also offers live casino games and bingo as part of its multi-product portfolio.