Apricot Investments (Microgaming) Review
Apricot Investments (formally Microgaming) is a pioneer in the iGaming industry, founded in 1994 and headquartered on the Isle of Man. As one of the first to launch a real-money online casino, Apricot Investments has made millionaires from small bets with household-name games such as Mega Moolah - a revolutionary online slot with record-breaking jackpots, networked progressives, and global accessibility. The company has also played a pivotal role in shaping regulation and responsible gambling by co-founding eCOGRA - a key advocate for fair gaming standards.
In 2018, the rebrand to Apricot Investments emphasized its platform and tech-focused offerings by diversifying into slots, table games, live casino, and sportsbook software. In 2022, Apricot sold its gaming content arm (including Microgaming-branded slots and jackpots) to Games Global - a dominant force in the iGaming industry with a huge legacy library and global distribution power. Today, Apricot continues to provide powerful B2B casino and sports betting platforms, integrating AI, blockchain, and mobile-first solutions.
Apricot Investments (Microgaming) Slots
Although Apricot no longer directly develops games, the iconic Microgaming-branded slots continue to be produced and distributed via Games Global. Their progressive jackpot network, led by Mega Moolah, remains hugely popular, with a Guinness World Record £13 million payout in 2015.
Other standout titles include Immortal Romance, a dark, gothic slot with layered character stories and four distinct free spin features. Thunderstruck II immerses players in Norse mythology with 243 ways to win and a bonus journey through Valhalla. Avalon II offers a cinematic Arthurian quest across eight bonus rounds. Licensed hit Game of Thrones brings the series to life with house-based bonuses, an epic soundtrack, and flexible paylines. These titles are praised for their rich storytelling, engaging features, and lasting appeal.
Apricot Investments (Microgaming) Conclusion
Microgaming’s evolution into Apricot Investments reflects a strategic pivot: from pioneering casino content to focusing on robust platform infrastructure. Since 1994, the company has set industry benchmarks—first with online casinos, then record-setting jackpots, and now next-gen platform tech.
Even after spinning off its gaming arm in 2022, Apricot maintains a strong presence in the market through its platform solutions and the enduring popularity of Microgaming-branded slots under Games Global. The outcome? A balanced legacy of innovation and a future poised with tech-driven growth—offering both operators and players solid reasons to remain enthusiastic about what comes next.
