Introduction to AvatarUX
AvatarUX was founded in 2018 and is headquartered in Malta. In 2019, they launched their first Slot Game, Lilith’s Inferno. However, AvatarUX would soon release something that’d take the industry by storm: Pop games.
It’s unclear if they knew which path they were about to take when PopRocks was released, but after that, they became the “Pop” provider. Sure, AvatarUX has released a few games without the PopWins mechanic, but almost all releases use it in one way or another. Some may think that makes it a one-trick pony provider, but it has given them a strong identity, making this a unique provider.
“We had no guarantee about whether this mechanic was going to be a hit or miss, although we definitely had high hopes. We believed in this mechanic enough to give it a chance, and after seeing that it was positively received, we continually refined and improved it along with its visual flow and user experience.
We pride ourselves on having created PopWins and transforming it into a mechanic that not only resonates with players but has also become a part of AvatarUX's identity”
AvatarUX Slot Releases
The PopWins mechanic works as follows: Every time a player lands a winning combination, the symbol ‘Pops’ to create two new icons – creating the potential for another win. The PopWins sequence can create multiple wins, as the feature continues to roll if the Pops keep generating new wins.
This results in endless tumbles and an expanding grid, which perfectly explains many of the games in which the feature appears. For those of you who have not played a Pop game, you may think that this must result in very one-dimensional and similar games, but that’s not the case. The PopWins mechanic is just a foundation upon which AvatarUX builds its games, so even if it’s present, other mechanics are applied to make the games unique.
CherryPop is one of the most classic Pop games. It features a multiplier that can reach astronomical heights through consecutive winning combinations. But in a game like LooneyPop, you instead need to land feature symbols on the ZapReel (another AvatarUX mechanic) to net some big wins. What we want to say is that just because most games have “Pop” in the title, they can be vastly different.
With that said, AvatarUX has actually started to deviate a little from the Pop strategy. With games like Floridaman and Nugget, the provider proves that they are, in fact, not a one-trick pony, but can create games without their beloved Pop game and still maintain high quality.
If you'd like to try out their games, we offer demo versions on most of our slot reviews.
Final Thoughts on AvatarUX
It’s interesting to follow AvatarUX’s progress. AvatarUX has positioned itself in a niche so closely associated with its PopWins mechanic that it might become challenging for the company to branch out into other areas. They’ve proven that they are not entirely dependent on it, but we think that deviating from it too much could still be an uphill battle for them. It’s a proven mechanic that they know works, but at some point, players may get tired of it, so we’re happy to see AvatarUX trying to branch out.
1. What are the best AvatarUX slots?
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3. What are the best AvatarUX casinos?
Avatar UXJourney/Timeline
Here is Avatar UX amazing journey.
- 2019: Launched on Yggdrasil Network
- 2019: First game launch
- 2020: Launches the games CherryPop™ and BountyPop™
- 2020: Launch the exclusive to AvatarUX PopWins™ mechanics
- 2021: Award-Winner of Game Innovation category at SBC Awards 2021
- 2022: Award-Winner of Slot Supplier Rising Star at EGR Awards 2022
