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September 14, 2021

Betsson Group and Gaming Innovation Group renew their partnership

The Swedish company, Betsson Group, is responsible for approximately 20 brands. Some of them are global ones, operating in many markets, and others are regional brands that focus on a specific country. Furthermore, some of these offer a complete portfolio of products while others only focus on casino products.

The latest accomplishment of the online betting company is to have extended its agreement with Betsson Group, for its automated marketing compliance tool, GiG Comply.

What's a Gaming Innovation Group?

Gaming Innovation Group is a leading iGaming technology company that was founded in 2012. Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of partners through product innovation, scalable technology and quality of service. 

GiG's automated marketing compliance solution allows operators such as Betsson to go through pages worth of content including links and iGaming code red words. Its mechanism is based on an engine that analyzes snapshots from affiliates’ campaigns and gives operators promotional content used in their promotions.

This is a flexible and useful tool, with which operators will be able to set personalized criteria and parameters so that they can cover market-specific requirements, and therefore remain compliant in multiple jurisdictions.

GiG Comply will assist Betsson in remaining in full control of its marketing compliance, making sure that all affiliates are aligned with the brand.

Jonas Warrer, CMO at GiG, said:“ it’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply year after year. Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance”

Sebastian Jarosch, Head of Affiliates at Betsson Group, said: Compliance is a very important element of our business strategy at Betsson Group Affiliates and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”

This is just the latest deal GiG has signed on, which follows an agreement with Betway, part of Super Group.