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February 23, 2023

1X2 Network Announces New Brand

Under the umbrella of the 1X2 Network suite of brands, a new iGaming production studio called AD LUNAM has officially launched. Its mission is to provide the younger generations, including Gen Z and younger Millennials, with a fresh approach to online gambling. This will be achieved by offering multiplayer, social, and arcade games that cater to the demands of the new age of online gamblers.

AD LUNAM is committed to innovation and has a simple yet bold approach to game mechanics. It aims to deliver never-before-seen gaming content that will appeal to the newer generations of online gamblers. As the third brand established by the 1X2 Network, AD LUNAM represents a product range extension for the company.

Sitting alongside the company's existing studio brands 1X2gaming and Iron Dog Studio, AD LUNAM will greatly expand the breadth of game concepts available via the company's multi-studio product strategy. With a new range of arcade games, non-traditional concepts, and branded content offerings, AD LUNAM offers a wealth of new possibilities for operators to capitalize on.

AD LUNAM's team of experienced game designers and developers will use the latest technology and techniques to create visually striking games that are as entertaining as they are unique. Games produced by the studio will include known concepts like crash games, mine games, and Plinko, as well as a range of truly unique content. Additionally, the studio will further develop 1X2 Network's suite of Branded Content into new iGaming concepts.

An image of 1x2Network's homepage
Alex Ratcliffe, Chief Product Officer at 1X2 Network said: “Our goal is to create games that stand out from the crowd and offer players compelling experiences they can share with one another. AD LUNAM’s approach to game design is to not only keep pace with the ever evolving arcade vertical but to drive it forward and carve 1X2 Network’s place in a truly exciting product landscape”.
Kevin Reid, Chief Executive Officer at 1X2 Network said: “We’re very excited to add AD LUNAM to our portfolio of brands. This expansion of the 1X2 Network marks a new era for our company as we cross the threshold into our third decade of operation. Our partners and players can expect an exciting range of games from AD LUNAM in the coming months.”

More About 1X2 Network

1x2Network is a company that operates a suite of brands focused on iGaming development, including 1X2gaming, Iron Dog Studio, and AD LUNAM.

1X2gaming is the company's flagship brand and has been providing high-quality virtual sports, casino games, and fixed-odds gambling products to operators for nearly two decades. The brand has developed popular titles such as Rainbow Wilds, The Justice Machine, and Dracula's Blood Bank.

Iron Dog Studio is another brand under the 1x2Network suite, focused on developing mobile-first games that provide a unique and engaging player experience. The brand's portfolio includes popular titles such as Blood Queen, Moirai Blaze, and 1 Million Megaways BC.

AD LUNAM is the newest brand under the 1x2Network umbrella, launched with a focus on providing a fresh approach to online gambling for Gen Z and younger Millennials. The brand offers multiplayer, social, and arcade games that cater to the demands of the new age of online gamblers.

Overall, 1x2Network's suite of brands offers a wide range of products and services that cater to the diverse needs of operators in the iGaming industry.