Kambi Review
Kambi is a world-leading sports betting technology provider known for powering the sportsbook platforms of top-tier operators across regulated markets. Established in 2010 and headquartered in Malta, the company has built a reputation for premium risk management, real-time odds trading, and next-gen bet personalisation. Formerly a division of Unibet Group, Kambi was spun off to become an independent, B2B-focused force in the sports betting world. Today, the company operates in more than 40 markets, including Europe, the Americas, and Africa, delivering scalable, compliant sportsbook infrastructure to partners ranging from challenger brands to publicly traded giants.
Kambi’s modular sportsbook solution is designed to let operators retain control of the front end while leveraging the strength of its proven backend engine, AI-powered odds, and deep market coverage. With a mission to deliver “the world’s leading sports betting experiences,” Kambi helps brands outperform the market through innovation, data, and flexibility.
Kambi Slots & Arcade Games
While Kambi does not develop traditional casino slots or arcade games, its sportsbook offering is the core of its value—and one of the most respected in the industry. All products are built using cloud-native architecture and are fully optimised for cross-channel use, whether on desktop, mobile, or retail terminals. Kambi’s sportsbook platform delivers a comprehensive and flexible experience, highlighted by its Bet Builder, which lets players create custom accumulators from multiple markets within the same event. The platform supports real-time in-play betting, updating odds instantly as games unfold, and features event visualisation with animated tracking for sports like football and tennis.
Operators can benefit from price differentiation tools that tailor odds to specific player segments, while retail and omnichannel solutions - including kiosks and counter systems – extend the experience beyond online. Kambi also employs a powerful risk management engine using machine learning to monitor for suspicious activity. Combined with detailed back office analytics, the platform offers both strong security and deep player insight. Kambi supports over 1,200 betting markets per match across major leagues and global events. Whether football, basketball, UFC, esports, or localised content, its coverage is comprehensive and dynamically priced. The provider also enables integrations with casino platforms via partnerships with the likes of LeoVegas, Rush Street Interactive, BetPlay, and ATG.
Though Kambi does not develop casino slots, table games, or shooters, its sportsbook often sits alongside iGaming content via multi-vertical operators, creating a unified betting experience for players.
Kambi Conclusion
Kambi is a gold-standard sportsbook supplier that blends technical excellence with strategic insight. Its focus on flexibility, speed, and compliance makes it the sportsbook engine of choice for ambitious operators targeting long-term, regulated growth. With robust infrastructure, best-in-class trading tools, and a clear product vision, Kambi is positioned as a leader in the global sports betting space. From customisable Bet Builders to scalable retail deployment, it offers solutions that meet both mass-market and VIP demands.
As markets mature and player expectations rise, Kambi remains at the forefront—delivering competitive advantage through innovation, stability, and an unmatched commitment to sportsbook excellence.
