Play’n GO’s Partnership With Moneygram Haas F1 Team

Formula One (F1) has always been known for its frantic pace and adrenaline-fueled action. However, many may not know that gaming companies play a vital role in this sport. F1 teams rely on sponsors to fund their operations, and many of these come from the gambling industry.

One lucrative collaboration is the partnership between Play'n GO and MoneyGram Haas F1 Team. On November 15, 2023, these joined forces and announced a multi-year partnership.  As part of this collaboration, Play'n GO's logo will be featured on the car, race suits, and apparel of the team's talented drivers - Kevin Magnussen and Nico Hulkenberg.

Play'n GO is a leading provider of casino entertainment worldwide, known for creating some of the most popular online casino games, such as Book of Dead, Gerard's Gambit, Reactoonz, and the Moon Princess series. Dedicated to promoting responsible gaming in a fun and entertaining environment, Play'n GO's games attract over 1.5 million unique players and facilitate more than 250 million daily rounds. With its innovative and engaging games, Play'n GO continues to play a crucial role in shaping the regulated gaming industry.‍

Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, said:

"We're delighted to be working with Play'n GO, a global leader in the gaming industry. The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation, and entertainment. They are a true global player who is leading the way in the expansion of the gaming sector right here in America, too. I'm certain we'll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally, through this partnership. Our collaboration is a long-term one, and I'm really looking forward to building a powerful proposition together over the course of the next few years."

Johan Törnqvist, Chief Executive Officer and Co-Founder of Play'n GO, said:

"Formula 1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world. We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come. Our partnership with MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we're thrilled to be a part of Haas' journey to drive forward performance and innovation both on and off the track."

On February 2, 2024, the MoneyGram Haas F1 Team unveiled the striking new design of their VF-24 entry for the upcoming 2024 FIA Formula 1 World Championship. Nico Hulkenberg and Kevin Magnussen will be behind the wheel of this sleek machine, proudly displaying the Play'n GO logo.

Fans could see the VF-24 in action during its debut at the Silverstone Circuit on Sunday, February 11. It also marked Nico Hulkenberg's first time testing out the car before the team heads to Bahrain for pre-season testing from February 21-23. The VF-24 boasts a modern design, building upon last year's predominantly black livery with pops of red and white accents. The team is excited to see how this evolution will improve their performance on the track. 

Gene Haas, Chairman of MoneyGram Haas F1 Team, said:

"I'm looking forward to seeing the VF-24 running and racing – a sentiment I know I share with our partners and indeed the entire team. In Nico Hulkenberg and Kevin Magnussen, we also know we've got a great pair of drivers behind the wheel; their experience will prove invaluable again as we develop our program through the year. We've used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon, we get to see how we're doing."

The world of Formula 1 and gaming are increasingly intersecting, with many companies in the gaming industry sponsoring F1 teams. Aside from Play'n GO's partnership with Moneygram Haas F1 Team, other major players have joined the trend. For instance, Stake.com, a cryptocurrency casino operator recently acquired the naming rights for the Alfa Romeo team which is now called the Stake F1 Team Kick Sauber. Another notable player in the casino gaming industry, Aristocrat Gaming, has also entered into an F1 sponsorship deal. They have signed a multi-year contract with Formula One to provide sports-themed casino games for the Grand Prix event in Las Vegas. Furthermore, PokerStars, a leading online poker platform, has joined the F1 sponsorship grid. They have entered their second year of partnership with the Oracle Red Bull Racing team, making them their official partner.

Formula 1 and gaming are intertwined in more ways than one. From partnerships and sponsorships to themed casino games, it's clear that F1 has become a significant player in the gaming industry. As these two industries continue to evolve and intersect, we can only imagine what exciting collaborations and innovations await us. Stay tuned for more updates about this and other exciting news in the casino gaming world. If you want to learn more about Play'n GO, we recommend you read our full game provider review.